Marketing Deployment | Kaliko Todd
Kaliko Todd · Windermere Van Vleet & Associates

When your listing looks this good,
buyers don't just scroll past —
they save it, share it, and show up ready.

Marketing Deployment

A tiered system built around real exposure, real tools, and a strategy matched to your property.

What Sets This Apart
Cinematic-Grade Media
Professional photography, aerial drone, 3D tours, and video — not just snapshots
AI-Powered Forecasting
Every listing starts with data — pricing analysis, market trends, and a forecast report
Agent Network Marketing
Active buyer pipeline through MLS relationships, not just passive platform syndication
Full Transaction Coordination
Contract to close — every plan includes end-to-end support, not just getting you listed

My Approach: The majority of successful marketing comes from staying IN real estate — attending MLS meetings, building agent relationships, and keeping a finger on the pulse of buyer activity. I find qualified buyers through active networking, not coincidence.

Included in Every Plan
Bespoke Marketing Plan with Data Reports
AI Forecast Report
Goal Setting & Strategic Planning
Professional Photography
3D Zillow Tour & Digital Floor Plan
MLS & Online Marketing — all major platforms
Agent Network Marketing
Transaction Coordination — contract to close
Essential
Get to market with confidence
Traditional Open Houses — Weekend buyer showcases
MLS Broker's Open — Agent networking events
Prelisting Strategy — Home walkthrough & customized plan
Standard Photography — High-quality professional images
View marketing timeline
Your Marketing Timeline
Pre-Listing Weeks 1–2
Walkthrough consultation & customized selling plan
AI Forecast Report & goal setting
Bespoke marketing plan developed
Professional photography completed
Digital floor plan & 3D Zillow Tour created
Go Live Week 3
MLS & all major platforms launch simultaneously
Agent network notification distributed
Active Marketing Weeks 3–8
Traditional weekend open houses
MLS Broker's Open — midweek agent showcase
Ongoing agent-to-agent networking
Offer & Closing Weeks 6–10+
Expert offer strategy & negotiation
Full transaction coordination to close
Clear communication through closing day
Preferred Most Popular
Premium exposure & deeper reporting
Everything in Essential, plus:
Go Live Events — Launch & market change showcases
Aerial Drone Photography — Rural & acreage properties
Premium Photography — Twilight shots + virtual staging
Weekly Reports — Performance & showing feedback
Monthly Market Pulse — Area-specific updates
Print Marketing — Flyers & neighborhood mailers
Targeted Online Advertising — Social & web buyer campaigns
Bound Property Book — Custom market analysis booklet
Priority Listing Service — Scheduling priority
View marketing timeline
Your Marketing Timeline
Pre-Listing Weeks 1–2
Walkthrough & customized selling strategy
AI Forecast Report & goal setting
Bespoke marketing plan with data tracking
Premium photography — twilight & virtual staging
Aerial drone photography (rural/acreage)
Digital floor plan & 3D Zillow Tour
Bound Property Book designed & printed
Go Live Week 3
MLS & all major platforms launch
Go Live Launch Event — full property showcase
Print marketing & mailers distributed
Targeted ad campaign launches
Paid lead generation campaign activates
Active Marketing Weeks 3–8
Market Change Events with any price/market shifts
Weekly performance reports & showing feedback
Monthly Market Pulse report delivered
Priority scheduling for all showings
Ongoing ads & lead generation continue
Offer & Closing Weeks 6–10+
Expert offer strategy & negotiation
Full transaction coordination to close
Clear communication through closing day
Premiere
Every tool, every advantage
Everything in Preferred, plus:
Professional Home Staging — Maximize buyer appeal
Cinematic Video Production — High-quality property tour
Prelisting Home Inspection — Identify issues before buyers do
View marketing timeline
Your Marketing Timeline
Pre-Listing Weeks 1–2
Prelisting inspection — issues addressed before going live
Professional staging completed
Walkthrough & full selling strategy
AI Forecast Report & goal setting
Bespoke marketing plan with full data tracking
Premium photography — twilight & virtual staging
Aerial drone photography
Cinematic video production
Digital floor plan & 3D Zillow Tour
Bound Property Book designed & printed
Go Live Week 3
MLS & all major platforms launch
Go Live Launch Event — full property showcase
Cinematic video distributed across all platforms
Print marketing & mailers distributed
Targeted online & paid campaigns launch
Active Marketing Weeks 3–8
Market Change Events as needed
Weekly performance reports & showing feedback
Monthly Market Pulse delivered
Priority scheduling for all showings
Ongoing ads & lead generation continue
Offer & Closing Weeks 6–10+
Expert offer strategy & negotiation
Full transaction coordination to close
Clear communication through closing day
Custom Option
Bespoke — Built for Your Property
View what's included
About This Option
Not every property fits a standard tier — and it shouldn't have to. The Bespoke plan is assembled around what your specific property needs to attract the right buyer: the right tools, the right timeline, the right structure.
Rural acreage Luxury estate Investment property Unique / specialty Dual-parcel
A La Carte Starting Point
All Plans foundation — photography, 3D tour, floor plan, MLS
Property-specific strategy — built around your asset, not a template
Mix & match features — drone, cinematic video, staging, print & ads as warranted
Investment & buyer analysis when applicable
One conversation — we figure out what your property needs and build from there
Pre-Listing
Strategy session — what does this property need?
AI Forecast Report & custom goal mapping
Tailored photography & media plan
Inspection &/or staging if warranted
Go Live & Active
MLS launch + platforms matched to your buyer
Events, print & digital ads as scoped
Reporting cadence matched to your needs
Priority service throughout
Offer & Closing
Expert offer strategy & negotiation
Full transaction coordination to close
Clear communication, start to finish
See a Modern Touch to Real Estate Marketing
Kaliko Todd · Windermere Van Vleet & Associates

It takes more than hope and a sign
in the lawn.

Real marketing requires a real budget. When you hire an agent, a meaningful portion of that commission goes right back into the ground to get your home sold — not into a pocket. Here's exactly where it goes.

The honest truth: Most sellers never see this breakdown. Professional photography, digital advertising, drone footage, print materials, transaction software, MLS fees, brokerage overhead, licensing, taxes — these are real costs with real impact on how your home shows up in the market.

Commission Allocation
0%
of commission
Marketing Costs
20%of commission
Brokerage, Overhead & Taxes
46%of commission
Agent Compensation
34%of commission
What's Inside Each Slice
Marketing Costs
0%
The direct investment into getting your home seen — media, advertising, and print.
What's included
Professional photography — HDR, twilight, virtual staging
Aerial drone footage — rural, acreage & unique properties
Cinematic video production
3D Zillow Tour & digital floor plan
Print materials — flyers, mailers, Bound Property Book
Online advertising — targeted digital & social campaigns
Paid lead generation campaigns
Brokerage, Overhead & Taxes
0%
The cost of operating as a licensed professional — brokerage splits, licensing, tools & taxes.
What's included
Windermere brokerage split
MLS membership fees & dues
Oregon real estate license & renewal
Transaction management software (DocuSign, Follow Up Boss, etc.)
E&O insurance — errors & omissions coverage
Self-employment & income taxes
Business operating costs — vehicle, office, tech
Agent Compensation
0%
What the agent actually takes home — for the expertise, time, negotiation, and advocacy you're hiring.
What this covers
Strategy, pricing analysis & market research
Prelisting consultation & walkthrough
Listing coordination — scheduling, vendors, communications
Showing management & buyer feedback loop
Offer negotiation & contract expertise
Transaction management — contract to close
Being available before, during, and after the sale

Important Disclosures: In disclosed limited agency, the buyer may pay a portion of commission (negotiated with offer, typically 2–3%). Marketing budget shown is an estimated baseline; additional marketing may be negotiated when a property goes live (typically adding the next tier's percentage plus 0.25–0.5%). Commission may be reduced depending on circumstances as agreed by all parties. Percentages represent typical allocation — actual costs vary based on property and market conditions.

What Clients Are Saying

★★★★★ 4.7 · Google Reviews
M
Mikel Chio
15 weeks ago
★★★★★
20/10 I would absolutely recommend working with Kaliko Todd. We have had the pleasure of working with him twice and have been grateful for the experience. Even after moving out of state we still stay in contact and he is as helpful as he can be. Kaliko is hands down the best agent we have worked with.
R
Roy Vallis
April 2023
★★★★★
I've gone through the house buying process three times, and by far this was the smoothest transition of them all. Kaliko was proactive from the get go and stayed fully tuned in from viewing to closing. I would confidently and enthusiastically recommend Kaliko for his dedication, hard work and general enthusiasm. This is someone you need on your team.
T
T B
October 2024
★★★★★
Amazing real estate agent, went above and beyond around every corner. So grateful to have had this experience with him by our side.
B
Blake Hughes
February 2023
★★★★★
I love working with Kaliko, he has an amazing personality, but most of all you know working with Kaliko you will get the best! He is very detail oriented, I would recommend him to anyone.
D
Delanie Mann
18 weeks ago
★★★★★
I've had the pleasure of meeting Kaliko outside of his business. He is a caring, passionate, and enthusiastic individual — ready to take on challenges and give everything he has to ensure a positive experience. I'd trust he's got your back and will help people meet their goals and dreams with real estate.
J
Justin Conner
October 2024
★★★★★
I have known Kaliko Todd for a long time. Kaliko puts in the effort to be better and go that extra mile no matter what it is. Whether it's learning, work, or home — Kaliko Todd will get it done and make something special.
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